Authentic thought-leader engagement to shape future treatment paradigm
In a disease area with the first true breakthrough treatment in development showing possibility, there was a worrying experience divide between thought leaders and practitioners. Coactuate helped build a 2-year advisory program and active Working Group on creating an ideal patient journey. As a result we identified best practices to support optimal clinical readiness activities. Thought leaders were active participants, shaping the agenda for each meeting, contributing between meetings and inviting additional participants who could provide key input.