Challenging internal assumptions to course-correct strategy
For a client seeking to push their strategic thinking, Coactuate completely immersed the senior client into an external mindset. This approach included deep role playing to build competitor strategies, and understand the market holistically, applying competitor perceptions and best strategic/tactical moves. This approach allowed the leadership team to redefine their own clinical, commercial and access priorities and strengthen their integrated strategy. The mindset shift resulted in changes to clinical development program, market segment priorities and go-to-market.