Competitive simulation without the war

Managing a competitive simulation between internal teams calls for a nuanced approach that ensures a “gloves-off” discussion is possible, while still making it possible to stay friends. For a top 5 global pharma, Coactuate designed a futures simulation that encouraged role play from multiple angles, balancing competitive debate with co-creating an ideal future. Teams explored the honest challenges that must be overcome to achieve success, developed clear strategies for co-positioning, and identified the priority scenarios that might fundamentally impact development.