Strategic Foresight to guide technology development
Long development timelines with high uncertainty make it challenging to sustain innovation investments that span multiple development horizons. Our client was pushing this further by seeking to develop platform solutions across disease areas and treatment modalities, with implications for all parts of their organization. Coactuate applied a strategic foresight approach to generate compelling long term value propositions grounded in emerging science. These were used as “North Stars” that stakeholders critically addressed. Active and iterative co-creation allowed for dynamic prioritization of emerging technologies, empowering leadership to make informed decisions on the company’s future development direction.