about us
We are a strategic design consultancy.
![Photo of a hedge maze with illustrated hot air balloons and maze lines weaving through](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/64cabc8032121711368f8179_Hedge%20Maze2_crop.jpg)
We were founded with the belief that there’s a better way to build strategy.
Today the world is increasingly interconnected, and the challenges we face have reached a new level of complexity and uncertainty. Traditional planning approaches are insufficient to achieve holistic thinking and aligned action.
Strategic design offers useful techniques to re-think problems, propose new ideas, and transform complexity to clarity.
![Photo of mountain peaks with overlay of illustrated stairs running up the peak](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/64c0607ffac265b196b2bfeb_Mountain%20Stairs_crop2.jpg)
our purpose
We build strategic clarity to drive growth and innovation.
We are a diverse team of strategists, designers, biomedical communicators and scientists united by our shared passion to improve the lives of others.
This is why we work with leading global healthcare and life sciences organizations seeking to transform what is possible and make a positive impact for patients around the world.
We give leaders and their organizations…
Clarity of Purpose
To build a shared vision of the future
Clarity of Direction
To set a clear path forward
Clarity of Action
To achieve the desired outcomes
Our People
Meet our leadership team
![Rob Grossi](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f0a63ad13b157dbb758e5_rob-01.png)
![](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/645a9b955321de6ecf65c962_Rob%20Grossi-02.png)
Rob Grossi, CEO
![Portrait of Carl Hastrich](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f158333cd31b556f83234_Carl%20Hastrich.jpg)
![](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f140e6036465cff18d38f_Carl%20Hastrich.png)
Carl Hastrich, Managing Director
![Portrait of Joy Mabon](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f158472c51e58b942a7fe_Joy%20Mabon.jpg)
![](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f140fd4855f29927888f8_Joy%20Mabon.png)
Joy Mabon, Managing Director
![Portrait of Olivia Chin](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f1583d777d82e6841311b_Olivia%20Chin.jpg)
![](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f140f7ef29c4dc52d1113_Olivia%20Chin.png)
Olivia Chin, Senior Director
![Portrait of Cassie Cetlin](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f1584e6525e928a1caf98_Cassie%20Cetlin.jpg)
![](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f140f0e4ef16c73b3d34c_Cassie%20Cetlin.png)
Cassie Cetlin, Director
![Portrait of Corey Osborne](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f1583d4234d5d097c00e2_Corey%20Osborne.jpg)
![](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/642f140e27761ab502ee0fb9_Corey%20Osborne.png)
Corey Osborne, Director
![Two coworkers discussing in a meeting with illustrated puzzle pieces above their heads](https://assets-global.website-files.com/6418cfb568a894b7754aaea1/64c0603efac265b196b26363_Collab%202b.jpg)