CLARITY

The world is messy, with complex challenges that involve interconnected, moving elements. Confident decisions require informed engagement, and dynamic strategies with full team buy-in.

We work with you to set a clear path to innovate and grow.

BESPOKE SOLUTIONS STICK

We believe that you don’t need to settle for someone else’s strategy—we will design a unique process together from ideation to implementation. Our collaborative approach has a proven track record of driving growth in highly complex and challenging markets.

SNAPSHOTS OF IMPACT

DEEP DIVE CASE STUDIES

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Our Impact

Stop the bleeding

Immediate cessation of market share decline through revised competitive positioning and messaging platform

Return to growth

Investment in new indications and commitment to development program led to double digit growth in a market that had been declining for 5 years

Optimized for development

Restructured development team with clear objectives to speed up development for specific new lifecycle options

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Our Impact

Reset thinking

Re-calibrated strategy and perspectives on competitive market, leading to working partnerships with new stakeholders

Investment in growth

Leadership investment in brand, first increased budget in 5 years, driven by new understanding of growth potential

Transition to innovation mindset

Overcame internal team and organizational barriers to growth investment, supporting strategy and budget allocation to new priority pilots

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Our Impact

Authentic patient engagement

Coactuate’s unique approach allowed the client team to feel confident that their solutions were well-informed, transformative, and truly patient-centric

Platform solution

Insights generated were able to impact pipeline and development opportunities across a variety of disease areas, leading to broader impact and scope from our solution

Leadership endorsement

Prioritized concepts have been supported by leadership team and are in active development

HOW WE

WORK

WITH YOU

SETS US APART

We are a true partner for our clients and act as an extension of their team. Deep knowledge of client problems leads to discovery of the unarticulated or unspoken unmet needs. Clients come to us with a problem, and we solve the ones they didn’t even know they had.

SELECT PARTNERS

Aimmune
Amgen
Biogen
CCC
Genentech
Gilead
LHIN
Novartis
Ontario
Roche
St.Michaels

OWNERSHIP

IS EVERYTHING

We believe co-creation is the best way to work because it builds owners. Everyone brings thoughts and ideas to the project, and team members leave with alignment, understanding conviction on the path forward.

OUR APPROACH

Coactuate has developed a unique process that integrates the strategic rigour of top-down Next ArrowNext Arrow traditional management consulting methodologies with bottom-up Next ArrowNext Arrow design-based approaches that foster engagement to ensure that outcomes are owned and implemented.
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Top-down

Top-down approaches employ rigorous conceptual frameworks to inform strategic direction. However, implementation is often a challenge as organizations struggle to link strategy to day-to-day tactics.

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Bottom-up

Bottom-up approaches build tactics around ground level insights. While impactful to deliver against unmet needs, these tactics may not be linked to strategic objectives and may not deliver top-line impact.

OUR TOOLKIT

We have a diverse toolkit, and the tenacity to do whatever is required to get outcomes. Our approach is informed and shaped by experience, but we do not believe in force fitting past solutions to new problems. This means you are guaranteed to get a bespoke solution, tailored to your unique needs, and primed for action.

Strategy StrategyStrategy

Foresight

Strategic Planning

Competitive Simulation (medical/commercial, brand/franchise level)

Tactics TacticsTactics

Service Ecosystem

Tactical Planning

Ideation

Implementation (medical, commercial)

Visual Identity

Communications CommunicationsCommunications

Strategic Narratives

Advisory Boards (medical, commercial)

Medical Communications

Multi-model Communication of Qualitative Insights (e.g. personas, idea vignettes)

Insight Generation Insight GenerationInsight Generation

Ethnography

Integrated Qualitative-Quantitative Journey Mapping

Foresight

Strategic Planning

Competitive Simulation (medical/commercial, brand/franchise level)

Service Ecosystem

Tactical Planning

Ideation

Implementation (medical, commercial)

Visual Identity

Strategic Narratives

Advisory Boards (medical, commercial)

Medical Communications

Multi-model Communication of Qualitative Insights (e.g. personas, idea vignettes)

Ethnography

Integrated Qualitative-Quantitative Journey Mapping

ABOUT OUR TEAM

We are an intellectually curious group of

that tirelessly use creativity to solve ambiguous problems

We are an intellectually curious group of

that tirelessly use creativity to solve ambiguous problems

Backgrounds in management consulting, strategic foresight and private equity provide robust top-down strategic thinking to support you in your most challenging problems

We are an intellectually curious group of

that tirelessly use creativity to solve ambiguous problems

Experts in the design-thinking approach integrate bottom-up, insight-driven methodologies into projects, enhancing actionability

We are an intellectually curious group of

that tirelessly use creativity to solve ambiguous problems

Visual designers and biomedical communicators clearly articulate complex information in compelling, memorable and differentiated ways that drive impact

We are an intellectually curious group of

that tirelessly use creativity to solve ambiguous problems

Our sociologists and anthropologists use ethnography, conversation analysis and other qualitative techniques to uncover true behavioral decision drivers

WE WON’T SETTLE FOR ANYTHING BUT THE

WOW FACTOR

We are a mixed bunch of people with diverse experiences and expertise, united by our compulsion to solve messy problems. Our curiosity drives us to delight our clients, and we are fearlessly jumping into the deep end to deliver valuable insights.

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“Coactuate feels like family. We support, laugh, challenge, and learn from each other everyday. I’ve built personal relationships with my co-workers that I know will last for years down the road.”

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“I look forward to our summer offsite every year. We spend a few days reflecting on the past year and setting new goals as a company. I like that we get to celebrate our wins and have a voice in building Coactuate.”

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“We’re an adventurous bunch that likes to try new things. Sharing these out-of-office experiences together brings us closer as a team and keeps us active. We take turns planning these socials to keep things interesting!”

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“We certainly know how to work hard and play hard. Whether it’s celebrating a win with afternoon beers or ending a busy week with a Raptors game, work-life balance is important to everyone on our team.”

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“Wednesday team lunches!! Our whole company takes a mid-week break to share stories, laughs, and try new food. It helps that our office is in an amazing neighborhood with endless food choices!”

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PEEK INTO OUR CULTURE Next Snapshot

MEET OUR LEADERSHIP TEAM

Close ROB GROSSI

ROB GROSSI

Rob has spent the last 20 years navigating and managing clients’ most complex and ambiguous challenges. This has amassed to a diverse and deep amount of hands-on experience (including leading over 150 strategic engagements with global healthcare organizations). With years of expertise and executive leadership roles in strategy, design thinking, finance, and private equity, Rob brings a bespoke and multi-dimensional approach to helping clients innovate and grow their organizations. As Coactuate’s founder and CEO, he’s always looking for ways to keep challenging the status quo and evolve how organizations approach strategy.

Education

  • – BA, Princeton University
  • – MBA Kellogg Graduate School of Management, Northwestern University

Current Obsessions

  • – Making the perfect mushroom risotto
  • – Mastering the strategy of Exploding Kittens to keep from getting beaten by his kids
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JOY MABON

With 15+ years of experience, Joy has extensive biopharmaceutical and life sciences consulting expertise, and has lead a wide range of strategic and tactical exercises to support product and portfolio planning, early phase valuations, and launch preparation across a broad range of therapeutic areas and markets. Joy is fiercely dedicated to exceeding client expectations and has a passion for developing customized processes to solve complex problems and translate market and stakeholder insights into actionable plans.

Education

  • – HBSc Physiology, Western University
  • – MSc Neuroscience, Western University

Current Obsessions

  • – Supporting Canadian independent film
  • – Goofing around with her super cool husband and amazing daughter
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CARL HASTRICH

A passionate and curious generator, Carl has over 15 years of experience building strategic and innovative capabilities across diverse teams and supporting clients through complex challenges. Carl has deep experience in healthcare, leveraging strategic foresight to support long term decision making. His broad background includes teaching at all levels, using biomimicry to connect science with engineering to provoke innovation, and systems thinking to make sense of abstract interconnected fields.

Education

  • – MDes Strategic Foresight and Innovation, OCAD U
  • – BDes Industrial Design, OCAD U, and Swinburne National Institute of Design

Current Obsessions

  • – Historical maps and visualizations of ancient cities
  • – Ruby, Wheaton Terrier puppy

Co

Cocreate

Communicate

Collaborate

Connect

Contact Coactuate

507-555 Richmond Street West Toronto, Ontario M5V 3B1 Canada

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We’d love to hear from you