Ensuring drug delivery innovation solves future oriented needs through co-creative foresight
How to embed future patient needs in near-term action
Getting Out of the Bubble
From kick-off, we inspired our clients to quickly immerse in the future state. We achieved this through provocative interviews with futurists and rapid synthesis of available ethnographic research into trends and future scenarios.
Patient Behavior Trends
Together with the client core team, we identified a range of emergent patient behaviours that we believed would be influential in expectations and access to care. In parallel we developed a range of trends that spanned the therapeutic area, care providers, and non-healthcare factors, exploring ideas of how these could impact successful adoption and implementation of device innovation.
Co-creating the Future
We designed and facilitated a highly dynamic co-creative program with all stakeholders that included a deep-dive into future trends and drivers, emergent patient behaviours, and practical solution development. Throughout the program we continually reflected on how best to solve problems of tomorrow based on insights of today, and generated design briefs for three device innovations, supporting services, and an access strategy.